Digital Campaign for Mars Pedigree Doggelganger

Another BBDO example of new creative campaigns done for Dogs Food company Mars Pedigree via website Doggelganger.
Video about the campaign:
http://www.youtube.com/watch?v=HZtgG18NAiQ&feature=results_video&playnext=1&list=PLE2B617CFB2DB163B

IMC Campaign for Yellow Pages by BBDO Melbourne

I would like you to watch Yellow Pages campaign conceived and executed by advertising agency BBDO Melbourne and how ad industry is being creative worldwide. This is an example of B2B advertising.
Video:
http://www.youtube.com/user/bbdoworldwide?blend=14&ob=5#p/u/0/Z7wgYGd5eD4
For more information:
http://www.campaignbrief.com/2010/05/clemenger-proximity-melbourne-1.html

Persuaders

Persuaders, another great PBS program explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

Last week's presentations on Chomsky, Bourdieu and The Merchants of Cool by PBS

"Manufacturing Consent" introducing Noam Chomsky
"On Television" introducing Pierre Bourdieu
"Merchants of Cool"

All Pirates! How Hackers Change Politics?

Interesting selection of article in end of October "Courrier International", related to our week's discussion about traditional and new media and society, democracy, etc.

"Manufacturing Consent" and "Sur la television"

Your next assignment, a reaction paper and prepare a group presentation and short discussion on one of the following videos:

1. "Manufacturing Consent", Canadian documentary based on the Noam Chomsky/Edward Herman book by the same name. It explores the propaganda model of the media.
2. "On Television", video where Pierre Bourdieu, France's leading sociologist shows how, far from reflecting the tastes of the majority, television, particularly television journalism, imposes ever-lower levels of political and social discourse on us all. This video is in French. Text in English can be found here.
3. "The Merchants of Cool", a PBS program reports on creators and marketers of popular culture for teenagers.